Mumbies

for small brands

Reach dog parents who care

Mumbies is a curated store for dogs, not a free-for-all. If you make dog products with real ingredients and real values, we’d love to hear from you.

Apply to sellSee our standards

On the shelf today

Gogoma’s founders with their sweet potato treats, one of the small brands on Mumbies

What we're looking for

  • Real ingredients

    Short labels you can read, often just one ingredient. Nothing artificial, no added sugar, no mystery by-products.

  • Small makers

    Small and emerging brands, often family-run and local, with customers who keep coming back.

  • Made with heart

    The best materials and ingredients you can find, and sourcing you can show.

  • Gives back

    Support for dog rescues where you can, and packaging that’s easy to recycle.

  • Ethical

    Fair treatment of the people who make it, honest labels, and standards we keep checking after launch.

Read our full standards →

What Mumbies offers

  1. Access to 35,000+ health-conscious pup parents

    Your products in front of dog parents located in the U.S.A. who read the labels and put their dog’s health first.

  2. Your brand standing out in great company

    With a small catalog, we give real care to your brand profile, product listings and marketing across our channels.

  3. Amplify your exposure through our partners

    Reach even more dog parents by offering samples to our active subscribers and our affiliate partner network.

Get your brand on Mumbies

A few quick questions about your brand. We read every one.

Brands on Mumbies

Small makers, real people, labels you can read.